What is The Clorox Company (CLX) DCF Fair Value and Intrinsic Value in 2026?

The Clorox Company (CLX) intrinsic value is calculated using conservative multi-stage Discounted Cash Flow (DCF) models, 5-year free cash flow trajectories, Graham Numbers, and owner earnings multiples. LocalAlpha tracks real-time margin of safety against live market prices.

What is The Clorox Company's historical Return on Invested Capital (ROIC) and Moat Rating?

The Clorox Company operates in the Consumer Defensive sector (Household & Personal Products) with an economic moat rating of WIDE. LocalAlpha tracks 5-year audited quarterly ROIC, operating margin stability, and balance sheet solvency ratios.

What is The Clorox Company's financial health rating and Piotroski F-Score?

The Clorox Company's balance sheet quality is evaluated using the 9-point Piotroski F-Score, Altman Z-Score solvency model, debt-to-equity ratio, and quick/current liquidity coverage to guard against financial distress.

How does LocalAlpha monitor The Clorox Company (CLX) for quarterly SEC filing thesis breaks?

LocalAlpha audits The Clorox Company's 10-K, 10-Q, and 8-K regulatory filings on SEC EDGAR within 15 minutes of release. If reported metrics breach an investor's custom ROIC floor, operating margin boundary, or qualitative risk criteria, an autonomous breach audit is dispatched immediately.

StocksCLX

CLX

Clorox Company (The)Consumer Defensive / Household & Personal ProductsINTACT

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The company home care cleaning and disinfecting products and laundry additives, skin sanitization and cleaning products, professional cleaning and disinfecting products, and professional food service products under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Formula 409, Purell, GOJO, CloroxPro, Clorox Healthcare, Hidden Valley, Poett, Clorinda, and Chux brands. It also provides bags and wraps, cat litter, and grilling products under the Glad, Fresh Step, Scoop Away, Kingsford, and Ever Clean brands; and dressings, dips, seasonings, sauces, water-filtration products, and natural personal care products under the Brita and Burt's Bees brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; distributors; and other retail outlets through direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.

Share Price

$93.06

52W: $84.7 - $128.9

DCF Fair Value

$0.00

0% Premium

Thesis Hub

P/E (TTM)

19.3x

ROIC

9.7%

Operating Margin

12.9%

FCF Yield

Debt / Equity

22.21x

Piotroski Score

6/9

Altman Z-Score

3.06

Market Cap

$11.3B

Price vs. Intrinsic Value Corridor

Fair Value Range

Historical market price overlaid against conservative DCF Fair Value & Benjamin Graham Margin of Safety bands.

Period Return (1Y)

—()

Period Range

$— - $—

Valuation Overlays:0 Revised Graham ($80.25) Graham Number ($8.97)

2-Stage Discounted Cash Flow (DCF) Workbench

Conservative intrinsic value model based on owner cash generation over a 10-year investment horizon. Opens with LocalAlpha's baseline assumptions (matching the fair value shown above) — adjust any input to stress-test.

Current Market Price

$93.06

DCF Fair Value

$0.00

-100% Premium

Starting Free Cash Flow ($M)$110M

$100M$110M (Reported)$50,000M

Stage 1 Growth (Years 1-5)6.5%

-5%10% (Target)35%

Stage 2 Growth (Years 6-10)4.5%

0%5%20%

Discount Rate (WACC / Hurdle)9.0%

6%9% (Standard)15% (High Risk)

Terminal Perpetual Growth2.5%

1% (GDP Floor)2.5% (Inflation)4.0%

Net Debt ($M)$5,500M

-$100B CashBalance Sheet+$150B Debt

10-Yr PV of Cash Flows

$0.9B

PV of Terminal Value

$1.3B

Implied Enterprise Value

$2.2B

Implied Equity Value

$-3.3B

Year	Yr 1	Yr 2	Yr 3	Yr 4	Yr 5	Yr 6	Yr 7	Yr 8	Yr 9	Yr 10
Projected FCF ($M)	$117	$125	$133	$142	$151	$157	$165	$172	$180	$188
Present Value (PV)	$107	$105	$103	$100	$98	$94	$90	$86	$83	$79

Benjamin Graham & Buffett Value Models

Classical deep value metrics based on asset backing, normalized earnings power, and owner cash yield.

Graham Number-939.8% Premium

$8.95

Calculated as √(22.5 × EPS × BVPS). The maximum theoretical price a defensive investor should pay based purely on asset book value and current earnings.

EPS: $4.81BVPS: $0.74

Revised Graham Formula-16% Premium

$80.25

Formula: V = (EPS × (8.5 + 2g) × 4.4) / Y where g is the conservative 7-10 yr growth rate and Y is AAA Bond Yield.

Growth Rate (g%)

Bond Yield (Y%)

Buffett Owner Earnings0.9% Yield

$0.86 / share

True distributable cash flow: Net Income + D&A - Maintenance CapEx. Reflects the cash Buffett would extract without hurting unit volume.

Total: $0.1BYield: 0.9%

Reverse DCF: Market Growth Expectation

SPECULATIVE BARRIER

27.6% CAGR (Next 10 Yrs)

At the current price of $93.06, the market is assuming the business will compound Free Cash Flow at 27.6% per year for the next decade with a 9% hurdle rate.

Value Investor Verdict

⚠ High expectations: Leaves minimal margin of safety for operational hiccups.

Autonomous Thesis Underwriting

Surveil CLX with Mathematical Margin of Safety Rules

Set non-negotiable floor rules for Clorox Company (The). If a newly filed quarterly 10-Q breaks your ROIC floor, operating margin boundary, or balance sheet leverage rules, receive an autonomous breach audit within 15 minutes.

Buffett Quality

ROIC > 15% • Margin > 15% • D/E < 0.5x

Margin Floor Guard

Current Margin 12.9% • Floor > 10%

Solvency Guard

Altman-Z > 2.6 • Current Ratio > 1.5x

Track CLX & Set Alerts Browse S&P 500 Coverage

Frequently Asked Questions: Clorox Company (The) (CLX) Intrinsic Valuation

Audited fundamentals, DCF intrinsic value sensitivity, and thesis break detection parameters for Clorox Company (The).

Based on institutional multi-stage Discounted Cash Flow (DCF) modeling on audited SEC cash flows, Clorox Company (The) has an estimated DCF intrinsic fair value of $0.00 per share compared to its current market price of $93.06. This represents an estimated 0.0% margin of safety (trading below fair value). Additionally, its classic Benjamin Graham Number stands at $8.97.