What is Rollins, Inc. (ROL) DCF Fair Value and Intrinsic Value in 2026?

Rollins, Inc. (ROL) intrinsic value is calculated using conservative multi-stage Discounted Cash Flow (DCF) models, 5-year free cash flow trajectories, Graham Numbers, and owner earnings multiples. LocalAlpha tracks real-time margin of safety against live market prices.

What is Rollins, Inc.'s historical Return on Invested Capital (ROIC) and Moat Rating?

Rollins, Inc. operates in the Industrials sector (Specialty Business Services) with an economic moat rating of WIDE. LocalAlpha tracks 5-year audited quarterly ROIC, operating margin stability, and balance sheet solvency ratios.

What is Rollins, Inc.'s financial health rating and Piotroski F-Score?

Rollins, Inc.'s balance sheet quality is evaluated using the 9-point Piotroski F-Score, Altman Z-Score solvency model, debt-to-equity ratio, and quick/current liquidity coverage to guard against financial distress.

How does LocalAlpha monitor Rollins, Inc. (ROL) for quarterly SEC filing thesis breaks?

LocalAlpha audits Rollins, Inc.'s 10-K, 10-Q, and 8-K regulatory filings on SEC EDGAR within 15 minutes of release. If reported metrics breach an investor's custom ROIC floor, operating margin boundary, or qualitative risk criteria, an autonomous breach audit is dispatched immediately.

StocksROL

ROL

Rollins, Inc.Consumer Cyclical / Personal ServicesINTACT

Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and logistics. In addition, the company offers termite protection and ancillary services for both residential and commercial customers. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.

Share Price

$34.76

52W: $34.35 - $66.14

DCF Fair Value

$21.45

-62.1% Premium

Thesis Hub

P/E (TTM)

31.6x

ROIC

14.1%

Operating Margin

18.8%

FCF Yield

Debt / Equity

0.78x

Piotroski Score

7/9

Altman Z-Score

3.3

Market Cap

$16.7B

Price vs. Intrinsic Value Corridor

Overvalued vs DCF ($21.45)

Historical market price overlaid against conservative DCF Fair Value & Benjamin Graham Margin of Safety bands.

Period Return (1Y)

—()

Period Range

$— - $—

DCF Fair Value

$21.45

MOS Buy Target (-25%)

$16.09

Valuation Overlays: DCF Fair Value ($21.45) 25% MOS Buy Target ($16.09) Revised Graham ($22.79) Graham Number ($8.58)

2-Stage Discounted Cash Flow (DCF) Workbench

Conservative intrinsic value model based on owner cash generation over a 10-year investment horizon. Opens with LocalAlpha's baseline assumptions (matching the fair value shown above) — adjust any input to stress-test.

Current Market Price

$34.76

DCF Fair Value

$21.46

-61.9% Premium

Starting Free Cash Flow ($M)$502M

$100M$502M (Reported)$50,000M

Stage 1 Growth (Years 1-5)9.4%

-5%10% (Target)35%

Stage 2 Growth (Years 6-10)4.5%

0%5%20%

Discount Rate (WACC / Hurdle)9.0%

6%9% (Standard)15% (High Risk)

Terminal Perpetual Growth2.5%

1% (GDP Floor)2.5% (Inflation)4.0%

Net Debt ($M)$1,000M

-$100B CashBalance Sheet+$150B Debt

10-Yr PV of Cash Flows

$4.8B

PV of Terminal Value

$6.5B

Implied Enterprise Value

$11.3B

Implied Equity Value

$10.3B

Year	Yr 1	Yr 2	Yr 3	Yr 4	Yr 5	Yr 6	Yr 7	Yr 8	Yr 9	Yr 10
Projected FCF ($M)	$549	$601	$657	$719	$787	$822	$859	$898	$938	$980
Present Value (PV)	$504	$506	$508	$509	$511	$490	$470	$451	$432	$414

Benjamin Graham & Buffett Value Models

Classical deep value metrics based on asset backing, normalized earnings power, and owner cash yield.

Graham Number-305.6% Premium

$8.57

Calculated as √(22.5 × EPS × BVPS). The maximum theoretical price a defensive investor should pay based purely on asset book value and current earnings.

EPS: $1.10BVPS: $2.97

Revised Graham Formula-52.5% Premium

$22.79

Formula: V = (EPS × (8.5 + 2g) × 4.4) / Y where g is the conservative 7-10 yr growth rate and Y is AAA Bond Yield.

Growth Rate (g%)

Bond Yield (Y%)

Buffett Owner Earnings2.8% Yield

$0.99 / share

True distributable cash flow: Net Income + D&A - Maintenance CapEx. Reflects the cash Buffett would extract without hurting unit volume.

Total: $0.5BYield: 2.8%

Reverse DCF: Market Growth Expectation

FAIR BARRIER

12.4% CAGR (Next 10 Yrs)

At the current price of $34.76, the market is assuming the business will compound Free Cash Flow at 12.4% per year for the next decade with a 9% hurdle rate.

Value Investor Verdict

ℹ Fair expectations: Requires steady execution.

Autonomous Thesis Underwriting

Surveil ROL with Mathematical Margin of Safety Rules

Set non-negotiable floor rules for Rollins, Inc.. If a newly filed quarterly 10-Q breaks your ROIC floor, operating margin boundary, or balance sheet leverage rules, receive an autonomous breach audit within 15 minutes.

Buffett Quality

ROIC > 15% • Margin > 15% • D/E < 0.5x

Margin Floor Guard

Current Margin 18.8% • Floor > 10%

Solvency Guard

Altman-Z > 2.6 • Current Ratio > 1.5x

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Frequently Asked Questions: Rollins, Inc. (ROL) Intrinsic Valuation

Audited fundamentals, DCF intrinsic value sensitivity, and thesis break detection parameters for Rollins, Inc..

Based on institutional multi-stage Discounted Cash Flow (DCF) modeling on audited SEC cash flows, Rollins, Inc. has an estimated DCF intrinsic fair value of $21.45 per share compared to its current market price of $34.76. This represents an estimated 62.1% premium over fair value. Additionally, its classic Benjamin Graham Number stands at $8.58.